Using Analytics To Increase SEO And Lead Funneling

At Alpha Resources, I was tasked with assessing the overall status of the company's digital presence and website performance. I began by using Google Analytics to study user trends and determine how to optimize the lead funneling functionality of the website. Using this data, I directed a Google Ads campaign supported by informative landing pages with persuasive call-to-actions that immediately boosted leads and sales inquires. Using this strategy, Alpha's digital presence immediately increased and continues to generate growth in the market space. 

Campaign highlights:

- 200% year over year increase in website users

- Significant increase in website sessions and conversions

- 10% Google Ads click through rate, and 20% conversion rate