Plowing The Way Into Agricultural Markets

My agency collaborated with industry leader Yates Cylinders to create a strategy that highlighted new products and services within targeted industries.

Yates recently opened a new facility in Georgia and wanted to expand into the agricultural and construction markets. The first ad highlights the new facility, a cylinder line that caters to the agricultural market, and Yates' overall coverage in the Southern US. The second ad's objective was to raise brand awareness within the construction industry with a subtle and aesthetically pleasing approach. Each cylinder is color coordinated to match three industry giants: Case IH, Caterpillar, and John Deere. 

My contribution to this campaign included:

- Conducted primary market research by utilizing industry data and group studies to determine market reception, targeted publications, and creative strategy. 

- Collaborated with creative department to develop copy, graphics, and overall ad design.

- Partnered with industry publications to increase brand awareness and overall exposure.